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Funding news - 02/11/2017

Tourism NI Announces Tourism Augmented Reality SBRI Challenge

Tourism Northern Ireland has up to £70,000 to invest in projects that test how augmented reality can improve the way tourists experience the country.

Augmented reality (AR) technology offers ways to plan and consume visitor experiences in a seamless, interactive, and simple manner. This technology makes it possible to layer digital enhancements over an existing reality or real life scenario. For tourism, this could mean that booking a hotel, accessing information, navigating around a destination, translating written or spoken signs or conversations, and locating dining and entertainment options can all be done through an app on mobile devices.

Businesses in Northern Ireland are being invited to apply for a share of £70,000 to develop AR technologies that help tourists to plan and make the most of their visits. Tourism NI is looking for proposals from technology and tourism stakeholders with innovative digital ideas relevant to developing the use of augmented reality technologies.

Successful projects could include ones that:

  • improve the visit for people whose first language is not English;
  • introduce immersive storytelling;
  • provide an improved experience for visitors to remote and unstaffed sites; and
  • identify and test operational and commercial models.

Dave Vincent, Tourism Northern Ireland Chief Digital Officer, said:

“We are keen to find new innovative ways to encourage visitors to explore more, do more and spend more during their visit to Northern Ireland outside of the traditional tourism hotspots.

This SBRI competition provides a great opportunity for us to work with highly innovative companies to explore how augmented reality can enrich our visitor experience.”

The competition closes at 12 noon on 7 December 2017.

Source: Tourism NI, 02/11/2017

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